inside the box


Also found in: Wikipedia.

inside the box

Standard or derivative, as opposed to creative or innovative; the opposite of "outside the box." Please abandon any inside the box thinking because we need to come up with an attention-getting, innovative ad campaign. Don't give me inside the box choreography—I want to see something mind-blowing!
See also: box, inside
References in periodicals archive ?
With just three minutes remaining, Forte secured the winner for Rovers with a left-footed strike from inside the box.
* Starting with the filter end, coil the suction hose inside the box, making sure the hose is not kinked.
class="MsoNormalStima took the lead after five minutes when Otieno sneaked inside the box to finish Maurice Ojwang's cross.
In the 25th minute, Rigonato registered his second assist of the night, as he advanced up the left flank before sending a well-placed left-footed cross inside the box. Khalid Bawazir converted with a clever header, extending the lead for the Western Knights.
He was bundled off the ball inside the box in a goal bound move.
Also found inside the box were three sacks containing cell phone cases.
The North Tynesiders were first out of the traps after only two minutes when striker Phil Watson fired wide from inside the box.
Shaun Harrad spurned a glorious chance to bring Burton level on the stroke of half-time after he was fouled by Will Antwi inside the box. He picked himself up to take the penalty, but saw his effort saved by Tony Roberts.
The goal rally lifted Harps and on 40 minutes they came close to doubling their tally when Chris Breen turned Kevin Murray inside the box but James McCarthy got down well to save.
There seemed little or no contact inside the box and referee Mike McCurry waved play on.
32 mins:Chris Riggott brings down Ameobi inside the box. No penalty, says referee Alan Wiley.
However Locos were dominant and they won their first penalty in 15 minutes when Neil McLean was judged to be fouled inside the box.
But the Co Wexford couple were astonished to receive a EUR125 fine - because they put some paper inside the box.
The game started off in an electrifying fashion, when Dibba's goalkeeper Mohamed Salem tackled Diego Rigonato inside the box, compelling the referee to point to the spot and award the away side a penalty kick.
Dennis Odhiambo had handled the ball inside the box in a bid to block a shot from Nyakeya, prompting the referee to award a penalty that was duly converted by Francis Omondi.