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In marketing, an individual or group that has a significant amount of influence on the opinions or habits of their fans or followers, perhaps especially their purchasing habits. A lot of companies try to market directly to so-called influencers—bloggers and vloggers, mostly—in the hopes that the influencer will boost sales by promoting the product among their followers. You have to wonder how many of these influencers are really just paid shills.

patient influencer

In marketing, an individual or group that has a significant amount of influence on the opinions or habits of their fans or followers, specifically as it relates to health and medicine. The writer, a patient influencer on social media, mainly posts about her struggles with a chronic illness. He's a patient influencer who beat cancer and now attends medical conferences and advocates on behalf of patient care.
See also: influencer, patient
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
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References in periodicals archive ?
The expanding social media adoption across the Asian countries has emerged as a profitable platform for the retailers to help them promote their product through digital marketing techniques including influencer marketing and content marketing.
That's the amount marketers are expected to waste on fraudulent influencer marketing this year, according to a July 2019 global study from cybersecurity company Cheq and the University of Baltimore.
Whether hidden likes reaches the UAE or not, the days of justifying an influencer marketing campaign based on the likes it generated are over.
"Marketers and communicators have played their part in this, by first starting to benchmark influencers based on their follower number or engagement rate.
The Programme, which was first announced in October 2018 also aims to expand the professional knowledge of Arab social media influencers and enable them to produce innovative and effective content in a rapidly changing environment.
As a start, it will be offered to 100 active and aspiring social media influencers based in the UAE, in successive cohorts of 20 each.
"CGI influencers are always going to struggle to promote anything like food or travel, because they can't actually experience it," says Thomas Walters, founder of Billion Dollar Boy.
I am one of Google Africa's top influencers in Nigeria, and I have embarked on several trips across Africa with the Google team learning and sensitizing my followers to how best to use Google tools to make lives simpler.
Brands are increasingly leaning towards influencer marketing over traditional celebrity print and TV ads, thanks to the increased sense of authenticity consumers feel from influencers.
Techlets CEO Ahsan Tahir said Pakistan's SME's are using influencer marketing to reach 67 million Pakistanis having mobile broadband internet access.
Philo knew influencers were going to be a big factor in acquiring new users, but as an analytics-focused company, it wanted to be sure it was getting the best bang for its buck.
Publishers, influencers and their content need to be manually identified, screened, and managed to ensure quality and brand safety.
Leveraging on GroupM's unmatched scale, INCA connects brands to the widest network of trusted publishers and influencers to create and promote content in social channels and beyond to drive brand engagement across digital platforms.
for Instagram influencers, celebrities, and brands.
INDIA, May 21 -- Data of millions of Instagram users have leaked online, which included personal information about Instagram influencers, celebrities and brand accounts.