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area of influence

A realm, domain, or field over which a person, group, or business has direct control, influence, or clout. It refers to a military term for the geographical area in which a commander has direct military influence. As a literature professor, my primary obligation is to my classes; as head of this department, though, my area of influence extends to all students studying English.
See also: area, influence, of

backstairs influence

Influence from an ignoble source, typically one that is secret. Where did that idea come from? It's like someone has backstairs influence over you all of sudden!
See also: influence

under the influence

Drunk. The police pulled him over for driving under the influence.
See also: influence

under the influence of alcohol

Drunk. The police pulled him over for driving under the influence of alcohol.
See also: alcohol, influence, of

*a hold on someone a strong

 and secure influence on someone
(*Typically: get ~; have ~; give someone~.) The strange religion seemed to have a strong hold on its followers. The drug has a hold on the minds of those who use it.
See also: hold, on, strong

under the influence (of alcohol)

Euph. drunk; nearly drunk; affected by alcohol. She behaves quite rudely when under the influence of alcohol. Ed was stopped by a police officer for driving while under the influence.
See also: influence

under the influence

Impaired functioning owing to alcohol consumption, as in He was accused of driving under the influence. This expression, from legal jargon, is short for under the influence of intoxicating liquor and implies that one is not completely drunk. Since it is nearly always applied to drivers suspected or so accused, it has given rise to the police acronym DUI, for "driving under the influence." [Second half of 1800s]
See also: influence

under the influence

affected by alcoholic drink, especially beyond the legal limits for driving a vehicle; drunk. informal
See also: influence

under the ˈinfluence

(used of somebody driving a car) having had too much alcohol to drink: She was fined £500 for driving under the influence.
See also: influence

under the influence

Intoxicated, especially with alcohol.
See also: influence
References in periodicals archive ?
Social media influencers who promote brands, businesses and products for money will need to get a licence from the National Media Council (NMC).
I have strong belief that the next generation of the fans economy, is a new way of interaction between influencers and supporters, because it is value-based," Xia said.
At the very beginning of the influencer-marketing era, companies contacted influencers, which led to social-media posts where people were recommending some products or services,' Michaels says.
Marketers who choose to outsource their influencer marketing initiatives are motivated mainly by the belief that working with specialists yields better results.
Content creators, influencers and online entrepreneurs just won't be able to compete with larger businesses and websites.
Others will want financial compensation, the rates for which can vary widely depending on the individual influencer, the number and demographic breakdown of his followers, the number of page views, the level of engagement generated, the platforms used, the type of content created, and lots of other variables.
Influencer Marketing Drives Real Business Value  
Authenticity: Is the influencer a real user of the brand?
Summary: LinkedIn Influencers are selected to join this programme by invitation only, and comprise of 500+ of the world's foremost thinkers, leaders, and innovators.
With an increasing number of brands using social media celebrities and influencers for wider dissemination of their messaging, Pakistan is also experiencing a consistent growth in influencer marketing, which is beingglobally favoredas an integral part of the communication strategy.
Structured around the theme of 'Impact beyond Metrics', digi connect explores how influencer marketing can accelerate a company's online goals, increase online visibility and generate more leads and business through company's website and through social media channels.
According to reliable sources, this is what their influencer program offers in terms of payment.
has agreed to acquire Tokyo-based influencer marketing platform Withfluence, Inc.
Transparency is critical in all aspects of communications and yet, in the world of influencer marketing, it seems to have fallen by the wayside.
With the rise of social media, companies are capitalizing on a new trend, a spin-off of the spokesperson--the "brand influencer.