influencer


Also found in: Dictionary, Thesaurus, Legal, Encyclopedia, Wikipedia.

influencer

In marketing, an individual or group that has a significant amount of influence on the opinions or habits of their fans or followers, perhaps especially their purchasing habits. A lot of companies try to market directly to so-called influencers—bloggers and vloggers, mostly—in the hopes that the influencer will boost sales by promoting the product among their followers. You have to wonder how many of these influencers are really just paid shills.
References in periodicals archive ?
The growing need for identifying the right influencers is increasing the demand for influencer marketing platform solutions.
"BFY Capital is a disruptor in the consumer products investment industry and we are delighted to partner with them to deliver our world-class influencer marketing technology to the portfolio of brands they support," said Jamie Reardon, CEO and co-founder of Find Your Influence.
Marc Pritchard, chief brand officer for Procter & Gamble, said many of these platforms have stepped up to take part in the fight against influencer fraud.
For marketers investing in influencer content, here are three superior metrics to focus on:
Influencer fraud, in which celebrities acquire fake followers to create fake personas on platforms such as Instagram to inflate their fan base, is expected to cost businesses $1.3 billion (SR4.8 billion) this year, according to research from cybersecurity firm Cheq.
Developed in collaboration with the Mohammed bin Rashid School for Communication (MBRSC) of the American University in Dubai (AUD), the programme seeks to train Arab social media influencers in strategic communications and enable them to produce effective content on social media platforms.
According to an article posted by Associations Now magazine senior editor Tim Ebner, influencers on social media do not always have millions of followers.
Its own survey of gen Z and millennial social media users demonstrated perfectly the potential - and potential pitfalls - in working with a CGI influencer.
I can say that I, alongside people like Olorisupergal, Demola Expoze and a few other people were the first generation of influencers in Nigeria so we faced a lot of challenges which some of the new generation influencers nowadays are not facing because some people have paved the way.
The same study found that the majority of brands spent between $25,000 and $100,000 on influencer marketing in 2017.
According to BEN, its "AI solution is also being used to keep an eye out for influencer fraud, ensuring that the content aligns with a brand's values and guidelines and meets all regulations.
How INCA addresses content marketing challenges in Philippines !-- -- (Philstar.com) - June 21, 2019 - 10:00am MANILA, Philippines Influencer and content marketing is fast-growing, with marketers continuously increasing investments globally.
'It's no longer enough to look at an influencer's follower count, likes, or comments - these metrics are too easily faked,' said Mark Patterson, CEO GroupM Asia Pacific.
Some of the records even had the net worth of influencer accounts and the location of the accounts.
The surge in the use of the hashtag comes amid a crackdown on influencer marketing by watchdog the Competition and Markets Authority (CMA).