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in your face
1. interjection An aggressive exclamation of triumph said after one has defeated someone or proven someone wrong. Although rude, the phrase is often used jocularly, without actual hostility. You said I wouldn't make the team, and guess who's the newest member of the pitching staff? Yeah, that's right, in your face! I beat you, just as I predicted—in your face!
2. adjective Overtly aggressive, especially in an attempt to garner attention, interest, etc. Typically hyphenated. I don't think an in-your-face advertising campaign will work in this case. We need something more subtle. People hate buying cars because the salespeople are way too in-your-face. Nancy's in-your-face attitude will serve her well in the business world.
See also: face
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
COMMON If someone or something is in-your-face or in-yer-face, they are direct and forceful, in a way that might shock or offend some people. She was a lively, in-your-face woman who was sometimes too honest for her own good. This is one of the most in-yer-face movies of the year.
Collins COBUILD Idioms Dictionary, 3rd ed. © HarperCollins Publishers 2012
mod. confrontational. Fred is just an in-your-face kind of guy. He means no harm.
McGraw-Hill's Dictionary of American Slang and Colloquial Expressions Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.