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in your face

1. interjection An aggressive exclamation of triumph said after one has defeated someone or proven someone wrong. Although rude, the phrase is often used jocularly, without actual hostility. You said I wouldn't make the team, and guess who's the newest member of the pitching staff? Yeah, that's right, in your face! I beat you, just as I predicted—in your face!
2. adjective Overtly aggressive, especially in an attempt to garner attention, interest, etc. Typically hyphenated. I don't think an in-your-face advertising campaign will work in this case. We need something more subtle. People hate buying cars because the salespeople are way too in-your-face. Nancy's in-your-face attitude will serve her well in the business world.
See also: face




COMMON If someone or something is in-your-face or in-yer-face, they are direct and forceful, in a way that might shock or offend some people. She was a lively, in-your-face woman who was sometimes too honest for her own good. This is one of the most in-yer-face movies of the year.


mod. confrontational. Fred is just an in-your-face kind of guy. He means no harm.
References in periodicals archive ?
If you call your event "ECO-Challenge," the last thing you want is bands of environmentalists waving angry, in-your-face placards for the TV cameras at the starting line.
This is a government," he said, "not performing the minimal requisite essential to government, and is, where it shouldn't be, radically obtrusive and obnoxious and in-your-face about matters that are none of its business.
On the other hand, more energetic physical and in-your-face comedy was vivified in the '40s and '50s by carrot-topped Danny Kaye, who sent audience members rolling in the aisle with his gung-ho, all-out, in-your-face humor, in memorable cinematic vehicles like The Inspector General and The Secret Life of Walter Mitty.
Under Saddam, though we had a tyrannical government, homosexuals were allowed some sexual freedom, a certain tolerance in Baghdad, as long as it was not an in-your-face sexuality.
A subway station segment with dancer Shane Sparks presents different dance styles, including the aggressive, in-your-face form known as krumping.
Blige, Mos Def and Prince are snapped by a host of photographers who capture both the in-your-face attitude and rhythm of a culture and a generation that speak volumes.
And last, but not least, the audience roared with laughter at the staggering social comment of festival favourite Michael Moore's in-your-face but indispensable documentary Bowling for Columbine, winner of the Audience Award.
And now here it was: palpable, in-your-face evidence of the existence of people unlike ourselves, people who were, in fact, murderously hostile to us and clever enough to eclipse even Chandra.
Joseph's Health Centre in Hamilton, whose earlier invitation to Clinton had been opposed by Catholic pro-lifers (see our June editorial), published an in-your-face, eight-page supplement to the National Post with a large photo of Clinton and a thank you across the bottom quarter of its front page.
In the 2nd edition of his very instructive book, On the Art of Writing Copy, direct marketing expert Herschell Gordon Lewis writes that the web and special prosecutor Kenneth Starr's lurid report on President Clinton's "peccadilloes" are among the influences that have made public discourse more informal, coarse, and in-your-face.
However, NetSlaves' in-your-face attitude about the New Economy--some of which is quite entertaining--can't mask the ambition of Steve Baldwin and Bill Lessard, the site's founders, to be successful Web entrepreneurs.
Her attitude is as in-your-face as the hip-hop music of the soundtrack.