in your face


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in (one's) face

1. slang Aggressively unavoidable; thrust upon one's attention. I hate talking to opinionated people—their views are always in your face. I hate all these pop-up ads in my face when I'm just trying to look something up.
2. slang Aggressively interacting with one, often implying physical proximity. The salesmen are going to be in your face the moment you walk in the door, so remember to say you're just browsing. The ref was right to eject him—he was in his face the whole game!
3. An aggressive exclamation of triumph said after one has defeated someone or proven someone wrong. Although rude, the phrase is often used jocularly, without actual hostility. You said I wouldn't make the team, and guess who's the newest member of the pitching staff? Yeah, that's right, in your face! I told Janet I would get that promotion before she did. In her face!
See also: face

in your face

An aggressive exclamation of triumph said after one has defeated someone or proven someone wrong. Although rude, the phrase is often used jocularly, without actual hostility. You said I wouldn't make the team, and guess who's the newest member of the pitching staff? Yeah, that's right, in your face! I beat you, just as I predicted—in your face!
See also: face

in your face

Defiantly confrontational; also, an exclamation of contempt. For example, This show is not suitable for youngsters; its attitude about sex is in your face, or In your face, mister! This slangy expression originated in the 1970s in basketball as a phrase of contempt used against the opposing team and was extended to other areas by the mid-1980s.
See also: face

in your face

aggressively obvious; assertive. informal
1996 Sunday Telegraph The…campaign reflects a growing trend of aggressive and ‘in your face’ advertisement that is alarming many within the industry.
See also: face