in the long haul

in the long haul

Over or after a long or extended period of time into the future. While the company was initially criticized for their new marketing strategy, it seems to have paid off for them in the long haul. I know it's a lot of money to spend on a mattress, but trust me, it will be worth it in the long haul.
See also: haul, long
References in periodicals archive ?
announced today that it has completed a series of acquisitions of New Jersey based companies that specialize in the long haul transportation and disposal of non-hazardous waste materials, primarily from transfer stations in New Jersey and New York to landfills in New York, Pennsylvania, Massachusetts, Ohio and Virginia.
Reinforcing a commitment to help carriers in the long haul market recognize additional Operating Expense (OPEX) savings, add more services to their network and simplify network operations, Fujitsu Network Communications Inc.
The company is the leading optical transport equipment vendor in the metro aggregation market with 60%(2) market share and has increased its share in the long haul market.
The company is the leading optical transport equipment vendor in the metro market and has increased its share in the long haul market.