in on the ground floor

in on the ground floor

Involved in something at its inception. We're currently looking for investors for our exciting new project, so if you'd like to get in on the ground floor, be sure to let us know. After her wild success with her first product, many people wanted to be in on the ground floor for her next one.
See also: floor, ground, on

*in on the ground floor

Fig. involved at the very beginning of something. (Alludes to riding in an elevator that will become increasingly crowded as it ascends. You will be able to get in most easily at the lowest level. *Typically: be ~; get ~; let someone ~.) If you are starting a new project, I want to get in on the ground floor. Invest now so you can get in on the ground floor.
See also: floor, ground, on