important


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have bigger fish to fry

To have more important or more interesting things to do or attend to. It's really not worth my time. I've got bigger fish to fry! I want Chris to help me with this project, but he claims he has bigger fish to fry right now.
See also: big, fish, fry, have

(important) milestone in (one's) life

An exceptionally momentous, significant, or impactful moment, situation, or event in one's life. There is no milestone in your life that will ever compare with the birth of your child. I knew even then that that conversation would prove to an important milestone in my life.
See also: life, milestone

have bigger fish to fry

 and have other fish to fry; have more important fish to fry
Fig. to have other things to do; to have more important things to do. I can't take time for your problem. I have other fish to fry. I won't waste time on your question. I have bigger fish to fry.
See also: big, fish, fry, have

milestone in someone's life

 and important milestone in someone's life
a very important event or point in one's life. (From the [former] stone markers at the side of a road showing the distance to or from a place.) Joan's wedding was a milestone in her mother's life. The birth of a child is a milestone in every parent's life.
See also: life, milestone

your call is important to us

One of the frequent maddening phrases one hears over the phone when one is put on hold and is asked to wait “for the next available agent/operator/representative.” It is often augmented with “We thank you for your patience,” a quality that the person on hold is generally running out of. It doesn’t seem to matter whether the call concerns an order, complaint, or a question; allegedly all calls are equally important. These usages date from the late 1900s, when waiting for calls to be put through became a kind of art form. Laura Penny used it as the title of her 2005 book, Your Call Is Important to Us: The Truth about Bullshit.
See also: call, important
References in periodicals archive ?
About 74 percent answered "very important," 19 percent "somewhat important," 1 percent "somewhat not important," and 1 percent "not at all important." Four percent were undecided about the matter.
And every other place of unimportance unless it has some importance for the very important people of Thimphu.
Financial elements were the most important entrepreneurship factors for Mena respondents, including affordability of taxes and fees (62% said it is very important), market willingness to accept new ideas and innovations (59% said it is very important), and ease of finding finances to start a business (58% said it is very important).
H2: External factors are most important for determining the profitability of islamic and conventional banks.
About 68 percent of the participants agreed that income is important to protect, but only 28 percent identified income as something important to protect.
Small businesses (10-49 employees): These businesses gave banks an average current account satisfaction score of 62 per cent, while 64 per cent cited customer experience as very important, 86 per cent said it was very important to be able to access their bank online and 47 per cent said it was very important to be able to access banking services in-branch.
In Germany, 78% said family is very important compared to 18% who said it is somewhat important and 4% who opined that it is not very important.
For example, if the criteria for merit eligibility are being raised, it will be important to understand if recruited athletes--or athletes in particular sports--will be negatively impacted.
present data supporting the idea that self-regulation of learning is an important educational process related to Web-Based Pedagogical Tools.
Aeras is primarily funded by the Bill and Melinda Gates Foundation, and also receives important support from the Government of Denmark, the U.S.
The "fill factor" of the mixer is a very important parameter with very obvious results.
* Memory pegs: Students learn several strategies to increase their ability to organize and remember important information.
Synopsis: Religion is "very important" in the lives of 57% of Americans, a figure that has not changed significantly in recent years.
With that as an enemy before us--not to forget those state actors out there that continue to have agendas, which play perhaps more quietly, but just as persistently in the background--I think it is very important that we do pay attention, obviously to the fight we are in today, but to the fight that we could well be in tomorrow.
1 It is important that a man helps you around the house and has a job.