important


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have bigger fish to fry

To have more important or more interesting things to do or attend to. It's really not worth my time. I've got bigger fish to fry! I want Chris to help me with this project, but he claims he has bigger fish to fry right now.
See also: big, fish, fry, have

(important) milestone in (one's) life

An exceptionally momentous, significant, or impactful moment, situation, or event in one's life. There is no milestone in your life that will ever compare with the birth of your child. I knew even then that that conversation would prove to an important milestone in my life.
See also: life, milestone

have bigger fish to fry

 and have other fish to fry; have more important fish to fry
Fig. to have other things to do; to have more important things to do. I can't take time for your problem. I have other fish to fry. I won't waste time on your question. I have bigger fish to fry.
See also: big, fish, fry, have

milestone in someone's life

 and important milestone in someone's life
a very important event or point in one's life. (From the [former] stone markers at the side of a road showing the distance to or from a place.) Joan's wedding was a milestone in her mother's life. The birth of a child is a milestone in every parent's life.
See also: life, milestone

your call is important to us

One of the frequent maddening phrases one hears over the phone when one is put on hold and is asked to wait “for the next available agent/operator/representative.” It is often augmented with “We thank you for your patience,” a quality that the person on hold is generally running out of. It doesn’t seem to matter whether the call concerns an order, complaint, or a question; allegedly all calls are equally important. These usages date from the late 1900s, when waiting for calls to be put through became a kind of art form. Laura Penny used it as the title of her 2005 book, Your Call Is Important to Us: The Truth about Bullshit.
See also: call, important
References in periodicals archive ?
When respondents were asked about key economic elements, more than three quarters (77%) of respondents said that the availability of jobs is the most important economic aspect.
Figure 1 shows that according the Conventional banking 96% respondents and according to Islamic banking 92% respondents responsed that current deposits are most important for determining the profitability of the banks.
Meanwhile only 13 percent of the participants identified a car as being important, but 73 percent said protecting a car is important.
In Germany, 78% said family is very important compared to 18% who said it is somewhat important and 4% who opined that it is not very important.
Which harms and prevention messages are the most important to emphasize, taking into account seventh and eighth graders' likely exposure to these drugs and their developmental stage?
The big downside to the basic manual and PLC systems is that they seldom integrate the mixer with the other important upstream and downstream elements of the mixing process, all of which are vital to the overall consistency and repeatability of the compounds.
The two most important goals for candidates to become CPAs are passing the Uniform CPA Exam and meeting licensing requirements.
In the survey, 91 percent of the SES-ers indicated that rotational assignments were a very important or the most important component of the program, and 94 percent of all graduates indicated that rotational assignments were very important.
It is important for the counselor to acknowledge when a camper cooperates with his/her attempts to help him/her.
This culture is categorized as a group-oriented culture; therefore, issues of family, conforming to authority, and collectivism are most important (Pope, Cheng, & Leong, 1998).
Communicating what customers are expecting and what suppliers need to know in order to get the specifics right is really important.
Getting the right message to the right grower is very important to us, so we work through the retailer.
I then proceeded to explain my meaning to a busy staff person whose attention had already moved to her next big and important problem.
Workplace management and portfolio optimization are rated by senior-level corporate executives as the most important business practices for corporate real estate now and in the coming years, according to new research released by the CoreNet Global Applied Research Center during the Toronto Global Summit.
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