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hype someone or something (up)

to promote, advertise, or boost someone or something, often excessively. No matter how much they hyped it up, it was still a very dull movie. Her agent hyped her up as a great actress.

hype up

1. To publicize or promote something or someone, especially by extravagant, inflated, or misleading claims: The publicist hyped up the new movie. The marketers hyped the new clothing line up.
2. To stimulate or excite someone: The news that I got the job hyped me up. The warm-up act hyped up the crowd before the big comedian came onstage.
See also: hype, up

blow a hype

tv. to overreact; to spaz out. I was afraid she would blow a hype about the broken window.
See also: blow, hype


1. n. publicity; sales propaganda; promotion, especially if blatant and aggressive. There was so much hype before the picture was released that the picture itself was a letdown.
2. tv. to publicize or promote someone or something aggressively; to overpraise someone or something. Let’s hype it until everyone in the country has heard about it.
3. and hipe n. a hypodermic syringe and needle. (Drugs.) She forgot to clean the hype.
4. n. an injection of drugs. (Drugs.) Ernie needed a hype real bad.
5. n. a drug addict who injects drugs. (Drugs.) The hypes have a rough time in prison.
6. mod. really good; excellent. Now this is a truly hype pizza!

hype artist

n. someone who produces aggressive promotional material for a living. She is a hype artist for a public relations firm.
See also: artist, hype

hype something up

tv. to overpraise something; to propagandize something. They hyped it up too much.
See also: hype, something, up

hyped (up)

1. mod. excited; stimulated. She said she had to get hyped before the tennis match.
2. mod. contrived; heavily promoted; falsely advertised. I just won’t pay good money to see these hyped up movies.
3. mod. drug intoxicated. (Drugs.) Here comes another hyped up musician.
See also: hype, up


See also: hype
References in periodicals archive ?
As the scholarly literature cited above attests, hype becomes--as ads and news stories accumulate; as branding campaigns progress; and as various kinds of audiences read, consume, and debate.
As I will discuss in more detail below, a fundamental shift in where we expect to encounter promotional communication is critical to understanding why hype seems to be on the rise.
Third, because hype tends toward crisis, it is necessary to also think broadly about what counts as value; it is certainly money, but not only that.
In 2008, the hip Brooklyn-based magazine N+1 published an article entitled "The Hype Cycle," exploring the harmful consequences that hype could have on the arts.
As a scholar who has written primarily about popular music, I hesitate to claim that hype affects music to a greater degree than it does other forms of culture.
What Weingarten describes is hype in motion--the sprint to excavate and share, followed by the swell of enthusiasm that characterizes the practice of music writing these days.
Hype is more than just irritating in this predictable erraticism.
Hype is a child of the ever-expanding promotional culture, the state of affairs in which promotion emerges as the lingua franca of social, economic, and cultural life (Wernick, 1991).
1)--intensify hype's essential character and accentuate the fundamental problems of publicity that hype pinpoints.
The hype that is frequently a result--swells of attention morphing into backlash, excitement-cum-exhaustion over the ceaseless flow of must-see content--is a mark not only of a withering trust in publicity; it also identifies yet another cost, as we continue to lose spheres in which we engage in private action.
Hype articulates the paradoxical response we all conjure in response to this environment: a strange admixture of confidence and cynicism.
In mirroring Sontag's structure here in my own notes, I also endeavor to draw parallels between camp and hype, and designate hype as its own brand of failure--a failure of publicity.