hype artist

hype artist

slang Someone who promotes someone or something, often in an aggressive or excessive manner. Dave's a hype artist for student council—of course he's going to try to get us to go to their event.
See also: artist, hype
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

hype artist

n. someone who produces aggressive promotional material for a living. She is a hype artist for a public relations firm.
See also: artist, hype
McGraw-Hill's Dictionary of American Slang and Colloquial Expressions Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.
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References in periodicals archive ?
Jay was a tireless promoter and so-called hype artist who in the post-payola days specialized in promoting pop and rock singles to radio stations around the country.
George Jay
LIVERPOOL Sound City prides itself on blending big league bands with emerging hype artists.
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Here, the picture is more mixed--there's some real opportunity, but perhaps not as much as the hype artists would suggest--and the opportunity brings with it some specific baggage and obligations.
A third opportunity: natural HBC
Of course the hype artists insist that the "silver lining" of the cheap melodrama is the attention it focuses on spousal abuse.
Juicing the news
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