Hype artist - Idioms by The Free Dictionary
slang Someone who promotes someone or something, often in an aggressive or excessive manner. Dave's a hype artist for student council—of course he's going to try to get us to go to their event.
n. someone who produces aggressive promotional material for a living. She is a hype artist for a public relations firm.
References in periodicals archive
Jay was a tireless promoter and so-called hype artist
who in the post-payola days specialized in promoting pop and rock singles to radio stations around the country.
LIVERPOOL Sound City prides itself on blending big league bands with emerging hype artists
Here, the picture is more mixed--there's some real opportunity, but perhaps not as much as the hype artists
would suggest--and the opportunity brings with it some specific baggage and obligations.
Of course the hype artists
insist that the "silver lining" of the cheap melodrama is the attention it focuses on spousal abuse.