hype artist

hype artist

n. someone who produces aggressive promotional material for a living. She is a hype artist for a public relations firm.
See also: artist, hype
References in periodicals archive ?
LIVERPOOL Sound City prides itself on blending big league bands with emerging hype artists.
Hype artists receive first-look consideration for placement in MTV shows, exposure to Extreme's global client base of professional users and music distribution through MTV.
Hype artists = MTV artists and this platform is yet another destination for them to break through.
To celebrate the launch, MTV and Extreme will host a industry insider showcase on June 16th at The Village Studios in Los Angeles that will be hosted by Nic Harcourt and feature several of the Hype artists.