hype artist

n. someone who produces aggressive promotional material for a living. She is a hype artist for a public relations firm.

References in periodicals archive ?

Jay was a tireless promoter and so-called hype artist who in the post-payola days specialized in promoting pop and rock singles to radio stations around the country.

George Jay

LIVERPOOL Sound City prides itself on blending big league bands with emerging hype artists.

Top City gigs you should flock to; Get the Buzz at Sound City with PETER GUY

Here, the picture is more mixed--there's some real opportunity, but perhaps not as much as the hype artists would suggest--and the opportunity brings with it some specific baggage and obligations.

A third opportunity: natural HBC

Of course the hype artists insist that the "silver lining" of the cheap melodrama is the attention it focuses on spousal abuse.