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hype someone or something (up)

to promote, advertise, or boost someone or something, often excessively. No matter how much they hyped it up, it was still a very dull movie. Her agent hyped her up as a great actress.

hype up

1. To publicize or promote something or someone, especially by extravagant, inflated, or misleading claims: The publicist hyped up the new movie. The marketers hyped the new clothing line up.
2. To stimulate or excite someone: The news that I got the job hyped me up. The warm-up act hyped up the crowd before the big comedian came onstage.
See also: hype, up

blow a hype

tv. to overreact; to spaz out. I was afraid she would blow a hype about the broken window.
See also: blow, hype


1. n. publicity; sales propaganda; promotion, especially if blatant and aggressive. There was so much hype before the picture was released that the picture itself was a letdown.
2. tv. to publicize or promote someone or something aggressively; to overpraise someone or something. Let’s hype it until everyone in the country has heard about it.
3. and hipe n. a hypodermic syringe and needle. (Drugs.) She forgot to clean the hype.
4. n. an injection of drugs. (Drugs.) Ernie needed a hype real bad.
5. n. a drug addict who injects drugs. (Drugs.) The hypes have a rough time in prison.
6. mod. really good; excellent. Now this is a truly hype pizza!

hype artist

n. someone who produces aggressive promotional material for a living. She is a hype artist for a public relations firm.
See also: artist, hype

hype something up

tv. to overpraise something; to propagandize something. They hyped it up too much.
See also: hype, something, up

hyped (up)

1. mod. excited; stimulated. She said she had to get hyped before the tennis match.
2. mod. contrived; heavily promoted; falsely advertised. I just won’t pay good money to see these hyped up movies.
3. mod. drug intoxicated. (Drugs.) Here comes another hyped up musician.
See also: hype, up


See also: hype
References in periodicals archive ?
There are also opportunities in sport event promotions and activations, particularly when Creative Hype products are used as a platform for digital marketing campaigns," says Clay.
Agreeing with what Mayne had to say, senior Indian businessman Ram Buxani said that none of the hype created by the media made any difference to Tendulkar.
Not every expert observer believes the hype cycle necessarily is a hype cycle.
While the scholarly literature on hype itself is not extensive, what is out there is balkanized, with useful theoretical contributions scattershot across a number of disciplines.
It tends to be past players and other parts of the media that really bring the hype to a different level.
It is the broadest aggregate Gartner Hype Cycle, featuring technologies that are the focus of attention because of particularly high levels of hype, or those that may not be broadly acknowledged but that Gartner believes have the potential for significant impact,"she added.
In July, Gartner published the Hype Cycle for IT Operations Management, 2010 (1) and the Hype Cycle for Real Time Infrastructure, 2010 (2).
SPORTING CHANCE: Jon Brodie, lead youth work co-ordinator with Hardwick Hype, left, and Peter Brownless home sales executive with Keepmoat Homes North East with youngsters from the HYPE project
Some may not be prepared to believe that the hype is as misplaced as Seidensticker shows it to be, but you will be pleasantly surprised how entertaining the discussion about it can be.
Mastering the hype cycle; how to choose the right innovation at the right time.
This initial increase in sales is often all that marketing managers need to claim that their product is a major success, and justify all the hype they initiated.
This has given rise to considerable hype over Calgary Bay's prospects today, which will ensure he is the subject of disproportionate attention.
The hype is all around us, and it will twist your mind.
Future Hype Bob Seidensticker Berrett-Koehler Publishers 253 Montgomery Street, Suite 650, San Francisco, CA 94104 1576753700 $15.