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hype someone or something (up)

to promote, advertise, or boost someone or something, often excessively. No matter how much they hyped it up, it was still a very dull movie. Her agent hyped her up as a great actress.

hype up

1. To publicize or promote something or someone, especially by extravagant, inflated, or misleading claims: The publicist hyped up the new movie. The marketers hyped the new clothing line up.
2. To stimulate or excite someone: The news that I got the job hyped me up. The warm-up act hyped up the crowd before the big comedian came onstage.
See also: hype, up

blow a hype

tv. to overreact; to spaz out. I was afraid she would blow a hype about the broken window.
See also: blow, hype


1. n. publicity; sales propaganda; promotion, especially if blatant and aggressive. There was so much hype before the picture was released that the picture itself was a letdown.
2. tv. to publicize or promote someone or something aggressively; to overpraise someone or something. Let’s hype it until everyone in the country has heard about it.
3. and hipe n. a hypodermic syringe and needle. (Drugs.) She forgot to clean the hype.
4. n. an injection of drugs. (Drugs.) Ernie needed a hype real bad.
5. n. a drug addict who injects drugs. (Drugs.) The hypes have a rough time in prison.
6. mod. really good; excellent. Now this is a truly hype pizza!

hype artist

n. someone who produces aggressive promotional material for a living. She is a hype artist for a public relations firm.
See also: artist, hype

hype something up

tv. to overpraise something; to propagandize something. They hyped it up too much.
See also: hype, something, up

hyped (up)

1. mod. excited; stimulated. She said she had to get hyped before the tennis match.
2. mod. contrived; heavily promoted; falsely advertised. I just won’t pay good money to see these hyped up movies.
3. mod. drug intoxicated. (Drugs.) Here comes another hyped up musician.
See also: hype, up


See also: hype
References in periodicals archive ?
In addition to the Gartner Hype Cycle inclusion, it was recently named a KMWorld "Trend-Setting Product" for the ninth year.
Roy Schute and Michele Cantara in the Gartner Hype Cycle for Business Process Management, 2014 report, "Decisions in an intelligent operation are better informed, more precise and consistent, and can be made more quickly than conventional, unaided decisions.
And another staffer commented, "The Hype team has always been friendly, professional, and easy to communicate with.
Wong, founder and CEO of Atomic Hype, fostering professional relationships between gaming companies and cosplayers will push the industry forward by enhancing consumer experience and engagement.
Haller's recommendation that consumers consult with health care providers before embarking on any dietary supplement regimen," Green said, "we also ask that they report findings in a fair manner without misleading hype.
8, 2013 /PRNewswire/ -- MicroPact, a leading provider of enterprise case management and business process management (BPM) software, today announced that the company has been identified as a sample vendor in two new Gartner Hype Cycle Reports: "Hype Cycle for Business Process Management, 2013 (1)" and "Hype Cycle for Content Management, 2013 (2).
Hype or no hype, the fact remains that the movie cleared $300 million in less than a month, a feat achieved by no other film (``Titanic'' did it in 44 days apparently).
Many businesses are delaying rolling out high productivity technologies, such as wireless local area networks (WLANs) and IP telephony systems because they have seen so much hype about potential threats," said Lawrence Orans, principal analyst at Gartner.
March 12, 2013 /PRNewswire/ -- Hype Music, a creative partnership between MTV Music Group and Extreme Music, the production music arm of Sony/ATV, today announces the lineups for two phenomenal SXSW showcases featuring headliners Vintage Trouble, Allen Stone and The 1975.
But with the hype comes burdens, the kind felt while standing at the free-throw line with the NBA championship at stake, lining up a putt to win the Masters and walking to the plate with the bases loaded and two outs in the seventh game of the World Series.
With hype surrounding WiMAX generating a great deal of confusion regarding actual market opportunity, this report also turns a critical eye to the future prospects for WiMAX and the issues that must be resolved for WiMAX to become mainstream.
The Rdio List app grants exclusive access to Buzzmedia events in Austin, hosted by BrooklynVegan, Hype Machine, Stereogum and SPIN
Sapiens International Corporation, (NASDAQ and TASE: SPNS), a leading global provider of software solutions for the financial services sector, announced today that it was cited as a "Sample Vendor" in four different Hype Cycle reports published by Gartner Inc.