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hype someone or something (up)
to promote, advertise, or boost someone or something, often excessively. No matter how much they hyped it up, it was still a very dull movie. Her agent hyped her up as a great actress.
1. To publicize or promote something or someone, especially by extravagant, inflated, or misleading claims: The publicist hyped up the new movie. The marketers hyped the new clothing line up.
2. To stimulate or excite someone: The news that I got the job hyped me up. The warm-up act hyped up the crowd before the big comedian came onstage.
blow a hype
tv. to overreact; to spaz out. I was afraid she would blow a hype about the broken window.
1. n. publicity; sales propaganda; promotion, especially if blatant and aggressive. There was so much hype before the picture was released that the picture itself was a letdown.
2. tv. to publicize or promote someone or something aggressively; to overpraise someone or something. Let’s hype it until everyone in the country has heard about it.
3. and hipe n. a hypodermic syringe and needle. (Drugs.) She forgot to clean the hype.
4. n. an injection of drugs. (Drugs.) Ernie needed a hype real bad.
5. n. a drug addict who injects drugs. (Drugs.) The hypes have a rough time in prison.
6. mod. really good; excellent. Now this is a truly hype pizza!
n. someone who produces aggressive promotional material for a living. She is a hype artist for a public relations firm.
hype something up
tv. to overpraise something; to propagandize something. They hyped it up too much.
1. mod. excited; stimulated. She said she had to get hyped before the tennis match.
2. mod. contrived; heavily promoted; falsely advertised. I just won’t pay good money to see these hyped up movies.
3. mod. drug intoxicated. (Drugs.) Here comes another hyped up musician.
See hyped up
See also: hype