While terms like "hygge
" and "lagom" are integrating into American culture, the Scandinavian mindset hasn't been applied to the world of marketing.
I'm sorry to be more humbug than hygge
, but a mass workplace exodus in a globalised economy?
Some countries continue to elude us: Denmark, are you so happy and hygge
that you don't need any more rude health?
A while back, I wrote about another Scandinavian export that piques my interest --the concept of hygge
(pronounced hoo-gah), a word the Danes have that sort of equates to comfort, cosiness, and a "settled in" feeling.
The pace of life really slows down and I've grown to understand the meaning of the Danish term 'Hygge
' - it's cosy contentment and well-being which is exactly how I felt.
"The trip really confirmed the concept of hygge
, too the comfort and contentment and gathering of friends.
Keep furniture to simple, clean designs, and of course it has to be made of wood (natural materials are a key factor in hygge
(I) also read books on HYGGE
from the Danish, FIKA and LAGOM from the Swedish.
The Danish concept of "hygge
" has recently become fashionable outside Denmark.
Expanding on the hygge
craze, happiness researcher Helen Russell takes readers on a world tour, presenting "a catalog of cultural customs" on living well.
e nursery, based in Ashtonunder-Lyne, is family run with an emphasis on providing a hygge
environment in a unique setting.
It's everywhere this season and for good reason - it satisfies our desire to look snuggly and sassy at the same time and looks amazing no matter how many pounds hygge
, hitting below the knee and skimming over any lumps and bumps.
Create the perfect Nordic look by injecting Hygge
into your interior with the Timothy Oulton Wild Yeti Sheepskin Chair.
Folks a little older will be able to enjoy "A Night of Hygge
" on Jan.
Whether you're looking to discover something new or sample a taste of Hygge
, we've rounded up our top travel tips for those wishing to explore this Danish city in 2019.