To attract the attention of someone and make them want to purchase or experience something. A noun or pronoun can be used between "hook" and "in." The film series hooks its viewers in with its gorgeous effects and design, but it also has an incredibly engaging and emotionally complex story that keeps you invested. A huge number of restaurants in this part of town try to hook in customers with cheap food and bright, gaudy lights.
hook in(to something)
To connect or link to something. I bet those guys next door illegally hooked into our cable.
Farlex Dictionary of Idioms. © 2022 Farlex, Inc, all rights reserved.
hook in (to something)
to connect into something. We will hook into the water main tomorrow morning. We dug the pipes up and hooked in.
McGraw-Hill Dictionary of American Idioms and Phrasal Verbs. © 2002 by The McGraw-Hill Companies, Inc.