hit rock bottom

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hit rock bottom

The reach the lowest or worst point of a decline. I knew I had hit rock bottom when I missed my son's birthday party because I was so hungover. That's when I knew I needed to get help. It's been falling in price for weeks, but I think the stock has finally hit rock bottom.
See also: bottom, hit, rock

hit rock bottom

or

reach rock bottom

COMMON
1. If something hits rock bottom or reaches rock bottom, it reaches an extremely low level where it cannot go any lower. The UK motor industry had one of its worst days yesterday as new car sales hit rock bottom. This is a good time to buy a house. Prices have reached rock-bottom in most areas. Note: You can also say that something is at rock bottom. Morale within the company was at rock bottom. Note: People often talk about rock-bottom prices, meaning extremely low prices. He has been buying property at rock-bottom prices.
2. If someone hits rock bottom or reaches rock bottom, they reach the point where they are so unhappy and without hope that they could not feel worse. When my girlfriend left me, I hit rock bottom. Sometimes you have to reach rock bottom before you can start to recover. Note: You can also say that someone is at rock bottom. She was at rock bottom. Her marriage was breaking up and so was she. Note: This expression comes from mining, and refers to the layer of rock that is reached once the supply of minerals being taken from the mine has been used up.
See also: bottom, hit, rock

hit/reach ˌrock ˈbottom

,

be at ˌrock ˈbottom

reach or be at the lowest point or level that is possible: Demand for new cars is at rock bottom. This month’s sales figures are the lowest in ten years.I really hit rock bottom after my marriage broke up. ▶ ˌrock-ˈbottom adj.: For rock-bottom prices, come to McArthur’s Furniture Store.
See also: bottom, hit, reach, rock
References in periodicals archive ?
As her family turns against her and Andy separates her from her kids Debbie hits rock bottom. How did everyone end up loving Chas and hating her, she wants to know.
Which isn't that much of a change for this show, as it usually hits rock bottom with its gratuitous body shots dressed up as medically informative viewing.
When he hits rock bottom, Charlie and son Max (Dakota Goyo) try to build and train a championship contender to get one last shot at a comeback.
Casualty BBC1, 8.20pm Shona hits rock bottom, living in a squat with junkies and facing a bleak future as a teenage mum.
Meanwhile, Syed hits rock bottom after a hostile reception at the mosque, and washes down a handful of pills with a bottle of vodka.
Last year's runners-up, Wasps, are even lower at 16-19 and in City dealer-style, punters must be tempted to jump in and buy when the price hits rock bottom.
Villa boss Brian Little now has to put Milosevic in the team even if the striker hits rock bottom form.