hitch (one's) wagon to (someone or something)

(redirected from hitch our wagon to)

hitch (one's) wagon to (someone or something)

To attempt to benefit from something or someone else's success or potential by closely associating with it or them. Be careful about hitching your wagon to the senator—some say his seat is in jeopardy. Joe got lucky by hitching his wagon to that startup before it was bought.
See also: hitch, wagon

hitch your wagon to someone/something

If someone hitches their wagon to a successful person or thing, they try to use that person or thing to make themselves more successful. Jones isn't the only footballer to have hitched his wagon to brand promotion. They made a big mistake hitching their wagon to The Beatles. Note: You can also say that you hitch your wagon to a star or to someone's star, with the same meaning. Giammetti had the good fortune to hitch his wagon to a brilliant star. A powerful network had by now hitched their wagons to Johnson's star. Note: This is a quotation from the essay `Civilization' (1870) by the American writer Ralph Waldo Emerson: `Now that is the wisdom of a man, in every instance of his labor, to hitch his wagon to a star, and see his chore done by the gods themselves.'
References in periodicals archive ?
Do we hitch our wagon to the tenuous claim, by Rhodri Morgan, that Michael Owen is ``Welsh'' having lived all his life here?
In an area of business which is new, it is probably unwise to hitch our wagon to one operator only," was RCA chairman Angus Crichton-Miller's studied response.
We are all thrilled to hitch our wagon to the IMG star, to borrow from Emerson, and relish the future opportunities the new ownership brings to us.
He said: "In an area of business which is new, it is probably unwise to hitch our wagon to one operator only.
We have been considering the launch of a Superbet on the back of Channel 4's commitment to cover two meetings every Saturday but, if we are to hitch our wagon to Channel 4, we need to be certain of consistent coverage.