hit where you live

hit (one) where (one) lives

To affect someone at personal or intimate level. People by nature only care about an issue if it hits them where they live. The boss's comments at my evaluation really hit me where I live.

See also: hit, lives

hit where you live

strike at your vital point.

2002 New York Times The movies hit [teenagers] where they live—in their own state of desperation and doubt.

See also: hit, live