hit where you live

hit (one) where (one) lives

To affect one on a personal or intimate level. People by nature only care about an issue if it hits them where they live. The boss's comments at my evaluation really hit me where I live.
See also: hit, lives

hit where you live

strike at your vital point.
2002 New York Times The movies hit [teenagers] where they live—in their own state of desperation and doubt.
See also: hit, live