hit where you live
hit (one) where (one) lives
To affect one on a personal or intimate level. People by nature only care about an issue if it hits them where they live. The boss's comments at my evaluation really hit me where I live.
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
hit where you livestrike at your vital point.
2002 New York Times The movies hit [teenagers] where they live—in their own state of desperation and doubt.
Farlex Partner Idioms Dictionary © Farlex 2017