hit (one) (right) between the eyes

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hit (one) (right) between the eyes

To suddenly become obvious or apparent to one. After days of struggling to come up with a solution, one finally hit me right between the eyes this morning.
See also: between, eye, hit

hit someone (right) between the eyes

 
1. Lit. to strike someone between the eyes. The baseball hit her right between the eyes.
2. Fig. to become completely apparent; to surprise or impress someone. Suddenly, it hit me right between the eyes. John and Mary were in love. Then—as he was talking—the exact nature of the evil plan hit me right between the eyes. The realization of what had happened hit me between the eyes.
See also: between, eye, hit

hit between the eyes

Make someone suddenly aware of something, have a sudden impact on. For example, News of their divorce hit me right between the eyes. [Colloquial; early 1900s]
See also: between, eye, hit
References in periodicals archive ?
So, you have to feel for the people who forgot the date and failed to see an April Fools' Day joke when it hit them right between the eyes. Here are a few pranks that had social media users without a sense of humor fooled this year.
He said, "I would love to throw boiled sweets like the old days and hit them right between the eyes. But we can't so I have to make do with marshmallows and things like that.