hit (someone or something) hard(redirected from hit something hard)
hit (someone or something) hard
To affect someone or something in a profoundly negative way. (Often used in a passive construction.) I know losing his job hit Jeff hard, but he needs to get back up and start looking for work. The recent increases on tariffs has hit importers hard over the last few years.
hit someone hard
Fig. to affect someone's emotions strongly. The death of his friend hit John hard. The investor was hit hard by the falling stock prices.