hit someone in the eye

hit (one) in the eye

To be immediately apparent and very striking. The bright colors and fast movement of the animation hits you in the eye as soon as the movie begins, and it doesn't let up until the credits roll. One thing that hit us in the eye when we arrived was the fact that there was no litter anywhere on the streets. Coming from a city like New York, this was remarkable.
See also: eye, hit

hit someone in the eye (or between the eyes)

be very obvious or impressive. informal
2001 Independent When I saw the technology in operation, it hit me between the eyes. I was happy to give him £20,000, and became a non-executive director.
See also: eye, hit, someone