hit (someone or something) hard

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hit (someone or something) hard

To affect someone or something in a profoundly negative way. Often used in a passive construction. I know losing his job hit Jeff hard, but he needs to get back up and start looking for work. The recent increase on tariffs has hit importers hard.
See also: hard, hit
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

hit someone hard

Fig. to affect someone's emotions strongly. The death of his friend hit John hard. The investor was hit hard by the falling stock prices.
See also: hard, hit
McGraw-Hill Dictionary of American Idioms and Phrasal Verbs. © 2002 by The McGraw-Hill Companies, Inc.

hit somebody/something ˈhard

affect somebody/something very badly: The death of her daughter hit her very hard.
In the passive, we usually say ‘hard hit by’ instead of ‘hit hard by’: Pensioners have been particularly hard hit by the rise in heating costs.
See also: hard, hit, somebody, something
Farlex Partner Idioms Dictionary © Farlex 2017
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References in periodicals archive ?
"He is going to hit someone hard further down in this competition and he has it in him to score 100 in this format."
He said: "You have really got to hit someone hard to be able to do that.