hit somebody/something hard
hit (someone or something) hard
To affect someone or something in a profoundly negative way. Often used in a passive construction. I know losing his job hit Jeff hard, but he needs to get back up and start looking for work. The recent increase on tariffs has hit importers hard.
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
hit somebody/something ˈhardaffect somebody/something very badly: The death of her daughter hit her very hard.
In the passive, we usually say ‘hard hit by’ instead of ‘hit hard by’: Pensioners have been particularly hard hit by the rise in heating costs.
Farlex Partner Idioms Dictionary © Farlex 2017