hit (someone or something) hard

hit (someone or something) hard

To affect someone or something in a profoundly negative way. (Often used in a passive construction.) I know losing his job hit Jeff hard, but he needs to get back up and start looking for work. The recent increases on tariffs has hit importers hard over the last few years.
See also: hard, hit

hit someone hard

Fig. to affect someone's emotions strongly. The death of his friend hit John hard. The investor was hit hard by the falling stock prices.
See also: hard, hit