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1. noun A presence or stance that is deliberately conspicuous and prominent socially. People only become true celebrities when they maintain a high profile both in their professional and private lives.
2. adjective Prominent in the perception of the public or one's peers in a particular field. In this usage, the phrase is usually hyphenated. The attorney has been involved in several high-profile cases, making him a household name.
a high profile
COMMON If a person, organization or activity has a high profile, they are well-known and people notice what they do. He will be thinking about his future now that he has such a high profile in the cycling world. It was expected that someone with a high profile would get the job. Note: You can also use high-profile before a noun. Experience in Australia has shown how effective a high-profile campaign can be in changing public attitudes. She works three days a week in a high-profile job as communications director for a top advertising agency.