hearts and minds


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hearts and minds

COMMON People use hearts and minds to talk about the way people feel about things, both emotionally and logically. We need to win the hearts and minds of these people. No previous prime minister has so captured the hearts and minds of the British people.
See also: and, heart, mind

hearts and minds

used in reference to emotional and intellectual support or commitment.
1999 New Yorker In the battle between Darwinians and creationists for the hearts and minds of the uncommitted, it matters whether evolution by natural selection is spiritually suggestive.
See also: and, heart, mind