gut factor

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gut factor

The subjective, emotional element or dimension that influences a decision. All three candidates appear ideal for the position, so we'll have to rely on the gut factor when we make our choice.
See also: factor, gut
References in periodicals archive ?
Despite all possible checks & attempts, there is a gut factor which comes into play.
"And with that said, there's a factor that I look at most and that's the gut factor; the factor that, can that man play under pressure, can that man hit the shots under pressure."
FESTIVE SEASON SAVIOURS These medicine cupboard essentials could help ease seasonal symptoms: STRESS RELIEF Kalms Day, PS3.82 (pack of 42), Boots - If you''re prone to stress and mild anxiety, Kalms Day tablets are designed to help reduce symptoms (suitable for over 18s only) GUT FACTOR Care Senna tablets, PS3.52 (pack of 100), independent pharmacies nationwide - Constipation, and doing less exercise than usual, is a common side effect of overindulging.