At a fundamental level, greenwash
standards serve and protect--rather than challenge and transform--the business models of the industries that support them.
Understanding and preventing Greenwash
: A business guide.
For consumers, the best way to avoid getting "greenwashed
" is to be educated about who is truly green and who is just trying to look that way to make more money.
The British Petroleum oil spill offers a classic case of the potential downside for companies that place greenwash
ahead of transparent disclosure.
messages, for example: "switch to e-billing because it's better for the environment", imply that consumers will be choosing a more sustainable and environmentally-friendly option than print and paper.
Friends of the Earth Europe also accuses the industry of attempting to "greenwash
" both policy-makers and EU citizens.
The Worst EU Lobbying and Greenwash
Awards 2007 were organized by Corporate Europe Observatory, Friends of the Earth Europe, LobbyControl and Spinwatch.
In Canada, IPM has been latched on to by lawn care businesses in an attempt to greenwash
Surely this was just another act of greenwash
. What changed?
Seducing you with beauty: The simplest form of greenwash
is the environmental-image advertisement.
Clair, reflects our "determination to greenwash
Penhill then captured the featured Stayers' Hurdle for Willie Mullins, before victories for The Storyteller and Laurina took the visitors on the verge of a 'greenwash
According to a report by Greenwash
Action, a joint initiative of Sierra Club and Greenpeace, the GBI's "members and supporters" include groups that directly contradict the goals and practices of green building, such as the American Chemistry Council.
This commercial cartoon was made by Greenwash
, a pro-environment group, noting the other shortcomings of the oil and gas giant.
Even if carbon reporting is not mandatory for a company under the current legislation, reporting emissions data still offers advantages, in terms of avoiding "greenwash
," showing a commitment to the environment and complying with future legislation.