grassroots


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the grass roots

The ordinary people in a group, as opposed to the leaders. Why shouldn't ordinary people take action? The grass roots of our society have been able to bring about major changes in the past.
See also: grass, root

the grass roots

COMMON The grass roots of an organization or movement are the ordinary people who form the main part of it, rather than its leaders. The revolution is actually coming from the grass roots and I think eventually the authorities will follow. This was a truly socialist party, ultimately controlled by its grass roots. Note: Grass-roots or grassroots can be used before a noun. The proposal is backed by grass-roots activists. The president won the election after a grassroots campaign. The leadership has become detached from what's going on at grassroots level.
See also: grass, root

the ˌgrass ˈroots

the ordinary people in an organization, for example a political party or trade union, and not the officials: The leaders of this union are losing contact with their members. They need to get back in touch with the grass roots. ▶ ˌgrass-ˈroots adj.: a grass-roots movement
See also: grass, root

grassroots

1. n. the common people, especially rural people. We really haven’t heard anything from the grassroots yet.
2. mod. having to do with or originating with the common people. A grassroots movement pushed Senator Del Monte toward the nomination.
References in periodicals archive ?
We understand how important grassroots football is through the work we do in our academy and we want to be supportive of it.
Commenting on the Awards, Ian, inset, said: "There are some real superstars working in grassroots football here - from the coach who goes the extra mile for his players to the ladies who've washed the kits for 20 years, there's a worthy nominee in every town and city.
The initiative, now in its second year, has already provided grassroots clubs and schools, including Cardiff Cobras, with nearly 2,000 full team kits.
Voted for by peers, the FA Community Awards celebrate coaches, volunteers, clubs and leagues who dedicate their time to grassroots football in their local community.
I originally got involved in grassroots football in 2005 when we twinned the McDonald's restaurant in Teesside Park Retail Park with Marton FC, helping to provide them with kit and equipment.
Every individual--regardless of his occupation, social status or party affiliation--can play a positive role in a grassroots initiative.
This grassroots program has proven itself over the years and currently has nearly 5,000 members.
Even with extensive preparation and consensus recognition amongst members that the FTAA posed a direct threat that demanded a grassroots response, organizers still had to contend with serious risks before they could mobilize.
For that reason, she says, activists should concentrate on long-term goals: "The most important thing is to focus on mass grassroots mobilization, to go home to our communities, organize, increase our membership, and increase our skills.
6 percent longer each week than the national average, and are better educated and more grassroots oriented than their older counterparts.
Some activists compare the effort to build momentum for campaign-finance reform to the push for nationalized health care in Canada -- which happened through a grassroots effort, one province at a time.
Gearing up for a new school year is a daunting task for many families and communities with tight budgets and lacking resources," said Patty Huber, Manager of Groupon Grassroots.
In April 2013 Skipton Building Society launched Grassroots Giving to give more sustainable support for local communities, as part of the society's 160th anniversary.
MCDONALD'S Irish FA Community Awards have been running successfully over the last three years and form a key part of McDonald's Community Partnership with the Irish FA, a partnership that has been developing grassroots football since 2002 and is helping young footballers shine.
NEW YORK, June 18, 2012 /PRNewswire-USNewswire/ -- Milk from the Heart, a project of New York City social services provider Homes for the Homeless, and Groupon Grassroots, the philanthropic arm of Groupon, have joined together to raise funds to provide fresh, free lowfat milk to low-income children in New York City.
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