They were able to show not only the length of time people looked at smoking-related images but also how quickly pictures of cigarettes could grab their attention
, compared with non-smoking matched images.
Mr Reid said: "We know that young people listen to music so what better way is there than to grab their attention
with their favourite artist and also promote a positive message also.
Rank of "sending a singing telegram to the employer, highlighting his qualifications, "a candidate wearing a tuxedo to the interview" and bringing in references 'live and in person'" to the interview as the most unconventional antics hiring managers said job seekers used to grab their attention
, according to a survey by CareerBuilder.com: 1, 2, 3
She does not rely on glitzy visuals to grab their attention
. Her books have few graphics: a simple black-and-white line drawing introduces each chapter, and everything else is text.
I DON'T know what planet Carole Caplin is living on, but when she was asked to give a talk about food to a group of 13- to 14-year-olds at a comprehensive in Benfleet Essex the fitness guru decided the way to grab their attention
was to walk into the room, lie down on the floor, curl up in the foetal position and perform heavy breathing exercises.
He said: "You can't force people to listen to you, instead you've got to grab their attention
the only way possible, that is to dazzle them with compelling speechifying (oratory).