go against the tide

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go against the tide

To go against or disagree with a prevailing or popularly held opinion or perspective; to act or behave contrary to the majority of others. I really went against the tide when I was in college with some radical opinions, but as I've grown older I've found myself falling more in line with others. I don't understand why you always have to go against the tide instead of making things a little easier on yourself!
See also: tide

go, swim, etc. with/against the ˈstream/ˈtide

behave/not behave in the same way as most other people: He’s a fashion designer who’s always swum against the stream; his work is very original.Why do you always have to go against the tide?
See also: stream, tide
References in periodicals archive ?
With the introduction of the IXUS 160, IXUS 165 and IXUS 170, the TIPA judges said, Canon has gone against the tide that supposedly swept away the possibility of new and exciting entrants in [the compact] camera category.
Apple has gone against the tide for many years sticking to premium products and prices.
Australia have won only once in Chennai, in 1969, and against a host nation on the slide, they have gone against the tide to include three fast bowlers and a fourth seamer in all-rounder and debutant Moises Henriques.
Supermarket Sainsbury's has gone against the tide of downward sales over Christmas and yesterday delivered a 3.