go against the stream

(redirected from going against the stream)

go against the stream

To act or behave in opposition or contrary to what is generally understood, assumed, practiced, or accepted. I had to go against the stream to get the company to adopt more eco-friendly habits, but I think it will be worth it in the long run.
See also: stream

go, swim, etc. with/against the ˈstream/ˈtide

behave/not behave in the same way as most other people: He’s a fashion designer who’s always swum against the stream; his work is very original.Why do you always have to go against the tide?
See also: stream, tide
References in periodicals archive ?
Aircel, on the other hand, has been going against the stream.
Going against the stream is a theme that has characterized Arslanova's entire career.
For Schumpeter, capitalism's demise would come about not due to falling rates of profit but due to questions being asked about its rationale, as it came to be dominated by giant firms in which innovation became a routine activity undertaken by teams rather than by outsider individuals going against the stream in pursuit of new products and processes, new markets and new ways of doing business.