go down like a lead zeppelin

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go down like a lead zeppelin

dated To become an utter failure; to cause displeasure. (A Zeppelin is a type of rigid airship that used lighter-than-air gas to remain airborne.) A: "How do you think everyone will react to the lack of bonuses this year?" B: "I imagine the news will go down like a lead zeppelin!" The entrepreneur's idea went down like a lead zeppelin at the shareholders' meeting.
See also: down, go, lead, like, zeppelin
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