give (something) full play

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give (something) full play

To develop something completely. That's a good concept, and I think we should give it full play in our new ad campaign.
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Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
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References in periodicals archive ?
Tian Guoli, chairman of CCB said that in the area of inclusive finance, there are still many theoretical and practical problems to be solved, and the CCB-Xinhua Inclusive Finance-SME Index gives full play to the strength of all sectors of society, such as banks and professional media, to create a barometer of the inclusive financial performance of China, and provide decision-making support for the innovation of inclusive financial products, models and mechanisms.
The platform revolves around the intelligent manufacturing needs of leading industries in Jiangsu province, and gives full play to the comprehensive advantages of the three parties in industries, policies, technologies, talents, markets and resources.
He engages the seminal interventions of later years and the power of the American myth on both American and foreign psyches, then gives full play to the foundations of Italian criticism of American literature, paying special attention to the growth of American myths between the world wars.
Any survey of 250 pages must be selective: Harris gives full play to her special interest in social policy and social theory, and this may explain her light treatment of the monarchy and leisure, to name but two themes.
In the poems of his next period, particularly in Residencia en la tierra (tr Residence on Earth, 1973), which appeared in two parts in 1932 and 1935, he gives full play to his intuition and experience.