give (something) full play

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give (something) full play

To develop something completely. That's a good concept, and I think we should give it full play in our new ad campaign.
See also: full, give, play
References in periodicals archive ?
The roles of private sector, civil institutions and non-governmental organizations may be given full play, thus making full use of their expertise, high-efficiency, and proximity to common people.
We shall ensure that the important characters of what makes 'Make in India' an important flagship programme for Prime Minister Modi is given full play for defence production, because India as you know is a very big defence equipment procurrer."
The outline also called for support for specialized high-level think tanks, saying their role should be given full play.
The ideas and concepts that will best benefit society at large must be given full play in the open arena of public discourse.
Here ideas of desire and ownership, the way they flow into each other and fail to satisfy each other, are given full play. The most obvious kind of desire, of course, is sexual, but in The Nudist Museum it is utterly thwarted by the sheer number of bodies.
The action and dialogue move quickly and imagination is given full play in the unfolding saga.
O'Donnell himself had some misgivings, although they were not given full play until a few years before I interviewed him in 1994.
While some viewers may find lead figures too shallow and irksome--qualities usually given full play only in supporting roles--they should strike a chord among auds of the same age, or those who've since outgrown early adulthood's rough edges.
I think human rights must be curtailed just a little bit because, after all, if everything was given full play it means anyone can do anything, irrespective of how other people get hurt.
Paul's "new creation" language is given full play here.
Without tough financial and incarceration penalties, the incentives encouraging financial institution mismanagement are given full play. With these mechanisms in place to strengthen financial safety and soundness, it would be possible, and, Glauber emphasized, absolutely necessary, to give greater freedom to financial service institutions to provide the benefits of competition to consumers and to strengthen their own competitive position in the world arena.
Upholding the philosophy of customer first and innovation-driven business growth, ABC has given full play to its domestic and overseas service network consisting of 24,000 domestic outlets, 12 overseas subsidiaries and 1,412 corresponding banks in 119 countries and regions around the globe.