give shape to something

give shape to (something)

To explain or detail something. Once you give shape to your vision for the ad campaign, I think the boss will support it.
See also: give, shape

give ˈshape to something

(formal) express or explain a particular idea, plan, etc.
See also: give, shape, something
References in periodicals archive ?
Less an author than a producer or even a conductor, she directs a flow of processes that give shape to something whose ultimate form is unknowable.