give away the store

give away the store

To pay or concede too much during a negotiation, exchange, or transaction. Focusing on environmental concerns, the congressional candidate has accused his opponent of giving away the store to corporate interests. You have to make your business attractively affordable, but you can't give away the store or you'll never turn a profit. I hope you didn't give away the store for that beat up old car.
See also: away, give, store
References in periodicals archive ?
Classically, the hardliners have always suspected Iran's moderates of being prepared to give away the store to foreign oil companies.
Summary: As the Iran nuclear talks neared the endgame, some observers worried that President Barack Obama and Secretary of State John Kerry, in their eagerness for a deal, would give away the store with last-minute concessions.
Another skill--particularly critical for info-entrepreneurs but equally valuable for info pros in any setting--is understanding and appreciating our value, what Hunt and Grossman refer to as "Don't Give Away the Store.
If you are not stopping Iran's program, don't give away the store.
Contributing to lower revenues for artists and content creators is the increasingly harsh reality that consumers simply don't want to pay for the content they enjoy, leading to illegal downloading, a proclivity to use ad-supported free online radio instead of subscription streaming services, and artists being forced to give away the store for nothing.
Whether they had to give away the store is a question that some officials and residents are asking, like whether flaring off all of that gas is worth the release of climate-changing greenhouse gases equal to 1 million cars, as the Times noted.
The Wholesale Beer Distributors wanted to work with craft brewers, "but not give away the store," said Randall Yarbrough, a consultant for the lobbying group.
The long-term problem is not to give away the store to Internet companies ("Incos").
I am not suggesting you give away the store, but a thoughtful re-evaluation of warranty or return policies can often save an existing customer, who will tell 10 others, versus creating a detractor by strict enforcement of your rules.
And while I certainly don't want to give away the store, here are a few of the high-level findings that I found particularly interesting.
The state shouldn't give away the store - but the store needs stable prices and regular hours.
If Musharraf wasn't prepared to give away the store, the Pakistani compromises came close to it.
Filmmakers don't have to give away the store with DVD deals anymore, but can also pursue online distribution via Amazon and a host of rival online indie distribs, from iArthouse and iTunes to IndiePix, Jaman, Hulu, Vudu, Cinequest, Spout and GreenCine.
Successful retailers will focus on driving customer traffic through promotions that don't give away the store.