give away the store

give away the store

To pay or concede too much during a negotiation, exchange, or transaction. Focusing on environmental concerns, the congressional candidate has accused his opponent of giving away the store to corporate interests. You have to make your business attractively affordable, but you can't give away the store or you'll never turn a profit. I hope you didn't give away the store for that beat up old car.
See also: away, give, store
References in periodicals archive ?
One path is for regulators to encourage distributed generation, electric vehicles, and other new technologies, but not to give away the store. Cost subsidization can be unfair to some customers as well as to competing third-party providers.
It was like saying, 'Son, don't give away the store.' Then a group of leading Democratic senators sent a petulant letter full of stiff unrealistic demands.
Trump's comments came as he looked to reassure allies that he won't give away the store in pursuit of a legacy-defining deal with Kim, who has long sought to cast off his pariah status on the international stage.
Classically, the hardliners have always suspected Iran's moderates of being prepared to give away the store to foreign oil companies.
Given the low priority of reproductive health for the president, there is a great risk that he may "give away the store" to the conservative Catholic people in his administration, many of whose past statements and actions demonstrate an extreme hostility towards the reproductive issues about which we care deeply.
Summary: As the Iran nuclear talks neared the endgame, some observers worried that President Barack Obama and Secretary of State John Kerry, in their eagerness for a deal, would give away the store with last-minute concessions.
But they can't give away the store. The negotiation will be a vivid portrait of how strong -- or how weak -- the EU now feels itself to be: and how many other members wish to follow the UK in loosening the conditions for membership.
Another skill--particularly critical for info-entrepreneurs but equally valuable for info pros in any setting--is understanding and appreciating our value, what Hunt and Grossman refer to as "Don't Give Away the Store." We info pros inherited the "helper" gene--we like being of service to others.
If you are not stopping Iran's program, don't give away the store. Keep the pressure, keep the sanctions.
Contributing to lower revenues for artists and content creators is the increasingly harsh reality that consumers simply don't want to pay for the content they enjoy, leading to illegal downloading, a proclivity to use ad-supported free online radio instead of subscription streaming services, and artists being forced to give away the store for nothing.
Whether they had to give away the store is a question that some officials and residents are asking, like whether flaring off all of that gas is worth the release of climate-changing greenhouse gases equal to 1 million cars, as the Times noted.
The Wholesale Beer Distributors wanted to work with craft brewers, "but not give away the store," said Randall Yarbrough, a consultant for the lobbying group.
The long-term problem is not to give away the store to Internet companies ("Incos").
You don't have to give away the store. There are a lot of ways to create top-of-mind awareness and preference.
I am not suggesting you give away the store, but a thoughtful re-evaluation of warranty or return policies can often save an existing customer, who will tell 10 others, versus creating a detractor by strict enforcement of your rules.