What is the role of brand in gifting buying behavior?
Psychographic profile and segmentation of the gifting market: The psychographic profile of gift consumers will reveal their different drives and motivations in purchasing gifts.
This in-depth report, based upon both qualitative and quantitative research, provides powerful new insights into why people buy gifts and ways marketers and retailers can gain a greater share of gifting spending.
While marketers focus on designing the next big gift product and retailers carefully merchandise their stores with gift ideas, the big opportunity for gift marketers and retailers is to enhance the gifting experience (e.
By researching the gifting experience, Unity Marketing presents a major new research study of the gifting market.
Chapter 1: Gifting Market Study- Who was studied: Methodology & Research
This new consumer insights study, Gifting Report: The Who, What, Where, How Much and Why of Gift Giving & Shopping, With Special Christmas Gift Season 2004 Update presents an experiential research perspective of the gifting market.
This in depth report, based upon both qualitative and quantitative research, provides powerful new insights into why people buy gifts and ways marketers and retailers can gain a greater share of gifting spending.
How people choose across the wide range of gifting options is explored, including gift certificates and cash, home furnishings, entertainment, apparel, gifts of experience, etc.
The greeting card and the gift are joined together in retailers' warehouses with ease, creating the perfect gifting
experience" adds Jeffrey Keller.
The results of this year's Christmas holiday gifting
survey updates Unity Marketing's Gifting
Report, 2004 Update: The Who, What, Where, How Much and Why of Gift Giving and Shopping.