The rationale for the change is that a trade mark is a marketing tool, and if it is used generically
by the public, it ceases to be able to function properly as a trade mark as it is no longer able to distinguish the owner's products and services from those of its competitors.
This doesn't mean the satirical novel is generically
supreme; rather, the author is arguing that satire feeds upon other forms, exploiting their strengths and weaknesses for its own ends.
Much as many people refer to facial tissue as "Kleenex," the term is now being used more generically
for interior turbinate resection of whatever type.
, this work is related to Company B and could be its prequel (is Taylor building a twentieth-century American epic?
handsome young man took my coat, and I wondered if it was in fact a pang of privileged guilt that I was experiencing.
A widespread public reaction against such manipulation, stemming from protests that the ecological and health effects of generically
modified foods remain largely untested and unknown, caused many food retailers to reassess their purchasing and marketing priorities.
known as aerobic kickboxing, offers an intense cardiovascular workout.
One steel executive laments that more IT professionals don't understand his business because too many systems are designed generically
, rather than with a clear picture of the end use.
Copaxone or copolymer 1 (now known generically
as glatiramer acetate for injection) is a synthetic protein that simulates myelin basic protein, a component of the material called myelin that insulates nerve fibers in the brain and spinal cord.
The name Dulcinea, like Dulcibella, came to be used generically
for mistress or sweetheart.
For example, if a computer programmer is to be retained to develop software to accomplish a specific objective, the contract should define explicitly that objective, rather than referring generically
to the performance of "computer software development services.
The course, generically
called "desktop publishing," is an elective, and it is clearly one of the most popular.
A gene that is highly active in up to 20% of breast cancer cases might be blocked by a generically
available blood pressure drug, US researchers reported.
Benoit, who also scores films and conducts classical music, helped foster radio's contemporary jazz format -- known generically
as the Wave -- with such hits as ``Linus and Lucy'' and the best-selling albums ``Freedom at Midnight'' and ``Every Step of the Way.