After manufacturing gas fireplaces and surrounds for several years - still Magnum's meat and potatoes - the Dallards learned of the gelled fuel product which was was being manufactured and marketed in Chicago, Ill.
Ray Dallard saw the potential for the gelled fuel fireplace in Canada and took a sabbatical from the electronics field in which he worked.
Since taking over Magnum Industries from John who now operates Magnum Home Comforts retail outlet in North Bay, Ray has made gelled fuel his jewel.
Into these are placed a firebox, log and grate insert and three gelled fuel cans.
Gelled fuel fireplaces retail for from $960 to $1,270 each, but a smaller portable model can be purchased for between $600 and $700.
Then the user simply disposes of the gelled fuel cans, which retail for approximately $3 each.