gear toward (someone or something)(redirected from gear toward them)
gear toward (someone or something)
To design something with a focus on a particular audience or objective. A noun or pronoun can be used between "gear" and "toward." Please gear this class toward beginners, so that the average person can keep up with you. I'm going to gear my new sci-fi show more toward female viewers. This system of planning is geared toward helping me achieve my goals for the year.
gear towardor gear to
To alter something in order to meet needs, requirements, or expectations of someone or something: We must gear our presentation toward the younger members of the audience. The redesign of the aircraft was geared to making it use fuel more efficiently.