gear toward

gear toward (someone or something)

To design something with a focus on a particular audience or objective. A noun or pronoun can be used between "gear" and "toward." Please gear this class toward beginners, so that the average person can keep up with you. I'm going to gear my new sci-fi show more toward female viewers. This system of planning is geared toward helping me achieve my goals for the year.
See also: gear, toward

gear toward

or gear to
v.
To alter something in order to meet needs, requirements, or expectations of someone or something: We must gear our presentation toward the younger members of the audience. The redesign of the aircraft was geared to making it use fuel more efficiently.
See also: gear, toward
References in periodicals archive ?
Experts are predicting a "shift in gear towards growth" spurred on by low interest rates, rising employment and the Government Help to Buy scheme.
"A shift in gear towards growth has become much more obvious.