gear to (someone or something)

(redirected from gear to us)

gear to (someone or something)

1. To be suited to or have a focus on a particular audience or objective. The company has made it clear that their newest product is geared to tech-savvy professionals with disposable income to burn. The films are supposedly geared to kids, but they are full of really dark and scary imagery.
2. To design something with a focus on a particular audience or objective. A noun or pronoun can be used between "gear" and "to." Make sure you gear this class to beginners. I'm going to gear my new sci-fi show more to female viewers. I use a planning system that is geared to helping me achieve all my goals for the year.
See also: gear
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

gear something to someone or something

to cause something to match something else; to create or adapt something for a specific purpose. Tim geared his speech to his audience. The newspaper geared its language to a fourth-grade reading level.
See also: gear
McGraw-Hill Dictionary of American Idioms and Phrasal Verbs. © 2002 by The McGraw-Hill Companies, Inc.
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References in periodicals archive ?
In a motion filed late Tuesday in eastern Texas, the company argued that a 2018 law that bars it from selling telecom gear to US government agencies and contractors should be struck down as unconstitutional.
We had to tape our gear to us and be very quiet--no talking, no other noises.
'I wouldn't say they had an extra gear to us, but rugby is all about having possession.
Our investigators found how frighteningly easy it is to pose as a Metropolitan Police officer after contacting an unscrupulous trader who sold the gear to us.