gear to (someone or something)

(redirected from gear to them)

gear to (someone or something)

1. To be suited to or have a focus on a particular audience or objective. The company has made it clear that their newest product is geared to tech-savvy professionals with disposable income to burn. The films are supposedly geared to kids, but they are full of really dark and scary imagery.
2. To design something with a focus on a particular audience or objective. A noun or pronoun can be used between "gear" and "to." Make sure you gear this class to beginners. I'm going to gear my new sci-fi show more to female viewers. I use a planning system that is geared to helping me achieve all my goals for the year.
See also: gear
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

gear something to someone or something

to cause something to match something else; to create or adapt something for a specific purpose. Tim geared his speech to his audience. The newspaper geared its language to a fourth-grade reading level.
See also: gear
McGraw-Hill Dictionary of American Idioms and Phrasal Verbs. © 2002 by The McGraw-Hill Companies, Inc.
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