give (something) full play

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give (something) full play

To develop something completely. That's a good concept, and I think we should give it full play in our new ad campaign.

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References in classic literature ?

After waking Toby, they seated themselves round us on the mats, and gave full play to that prying inquisitiveness which time out of mind has been attributed to the adorable sex.

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Maybe the old Cold War sense of confrontation gave full play to the U.S.-North Korea standoff over the latter's nuclear and missile programs that threaten the former.

Between Ivanka and Kim Yo-jong, it's no draw

Or the old Cold War sense of confrontation gave full play to the United States-North Korea standoff over the latter's nuclear and missile programs that threaten the former.