gain ground


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gain ground

1. To advance toward a desired location. We need to start gaining ground if we want to get back to camp before sunset. The enemy forces are beginning to gain ground, and they're expected to reach the capital sometime tomorrow.
2. By extension, to make progress or obtain more success, popularity, importance, or acceptance. The opposition to vaccinating children, while still a definite minority, has been gaining ground in recent years. No one thought our fast food chain would do well in such a saturated market, but we've started gaining ground!
See also: gain, ground

gain ground

to make progress; to advance; to become more important or popular. Our new product is gaining ground against that of our competitor. Since the government announced its new policies, the opposition has been gaining ground.
See also: gain, ground

gain ground

1. Advance, make progress; also, win acceptance. For example, The new conservation policy is gaining ground among the voters. This expression alludes to a military advance in which an army literally takes territory from the enemy. Its figurative use dates from about 1800. For an antonym, see lose ground.
2. gain ground on or upon . Encroach on, advance at the expense of. For example, Door-to-door canvassing helped them gain ground on the opposition.
See also: gain, ground

gain ground

COMMON If something or someone gains ground, they make progress and become more important or more powerful. His ideas on nutrition have been gaining ground in recent years. The pound has gained ground on the foreign exchanges this morning. At the time, the Fascists were still steadily gaining ground in the East End. Compare with lose ground.
See also: gain, ground

gain ˈground


1 (of soldiers) move forward in a battle: Our men began to gain ground, forcing the enemy back towards the river.
2 (of an idea, development, etc.) become more popular or successful: Diesel cars seem to be gaining ground because they are cheaper to run.
See also: gain, ground

gain ground

To progress, advance, or increase: Stock prices gained ground yesterday.
See also: gain, ground
References in periodicals archive ?
"It's important for us to get a good run of results so that other teams have got to win to gain ground."
"Although Cisco started shipping OC-192 interfaces earlier this year to better compete with the M160 router, Juniper still managed to gain ground," remarks Rosalyn Roseboro, Senior Analyst in RHK's Switching and Routing service.
Thin trading made it easy for the dollar to gain ground,'' he said.
While the rewards of the future will require battles as hard-fought as the ones that have helped us to gain ground in the past, and we must remain ever-vigilant if we are to continue to build on those gains, I still fervently believe that the glass is indeed half full, and that our best history is yet to come.
The report also expects the share of DVD PCs, which currently account for 75% of all DVD devices, to fall to 59% by 2002 as TV-based DVDs gain ground. Strategy Analysts believes that DVD is set to become the dominant packaged media platform for the next decade.
As BEA's WebLogic and Bluestone's eponymous application server continue to gain ground, just what does Sun think it is doing in this market?