flavour

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flavor of the month

Something temporary. The phrase is often used to describe fleeting romantic relationships. I wouldn't get too attached to Katie, she's just Ralph's flavor of the month—they'll break up in no time. You change majors all the time, and biology is just the flavor of the month, trust me!
See also: flavor, month, of

flavour of the month

mainly BRITISH
COMMON If someone or something is flavour of the month, they are very popular at the moment. Note: `Flavour' is spelled `flavor' in American English. One minute you're flavour of the month, top of the bestseller charts, and the next minute you're forgotten. Filmstars seem to be interested in whatever cause is the latest flavour of the month. Note: People sometimes mention other periods of time such as year, week, or moment instead of month. Monetarism was the flavour of the year. Suddenly, he was flavour of the moment on both sides of the Atlantic. Note: These expressions are often used to suggest that the popularity of someone or something is unlikely to last long. Note: American ice cream parlours used to select a particular flavour of the month in order to encourage people to try different flavours of ice cream.
See also: flavour, month, of

flavour of the month

someone or something that enjoys a short period of great popularity; the current fashion.
This phrase originated in a marketing campaign in American ice-cream parlours in the 1940s, when a particular flavour of ice cream would be singled out each month for special promotion.
See also: flavour, month, of

flavour of the ˈmonth

(especially British English) a person who is especially popular at the moment: If I were you, I’d keep quiet at the staff meeting. You’re not exactly flavour of the month with the boss at the moment.In the past, ice cream companies in the US would choose a particular flavour each month to advertise in their stores.
See also: flavour, month, of

flavor of the month

A briefly prominent or popular person, product, or trend. The term originated in the 1930s in the ice cream industry, where a particular flavor of ice cream was promoted each month. Since the late 1900s, it has been used ironically to comment on a short-lived success of some kind. For example, “Their new album is the flavor of the month, but I doubt that it’ll survive.”
See also: flavor, month, of
References in periodicals archive ?
The second regulation concerns transitional measures for other flavourings, such as those from non-food sources, and will apply from 22 October 2012.an
Regulation (EC) 2232/96 lays down the main rules for use of flavourings in foodstuffs within the EU.
Flavourings are substances added to food in order to impart or modify odour and/or taste.
The second regulation concerns transitional measures for other flavourings, such as flavourings made from non-food sources, which will be evaluated and authorised at a later stage.
The new flavourings extend the existing portfolio of APSS[TM] flavours, which has been developed to improve the sweetness profile of calorie-reduced products.
Our novel APS Sill functional flavourings enable food and drinks manufacturers to bring products to market quickly with solutions that meet consumer expectations."
The meat flavourings meet the consumer preference for appetizing and high-quality foods.
They manufacture natural flavourings, nature identical flavourings, powdered flavourings, spray dried flavourings, seasoning flavourings, process flavourings, extracts and oleoresins, compounds, emulsions, pastes and syrups, clouding agents, concentrates, sweeteners, liquid flavourings, granulates and essential oils.
The MagnaCap Savory Flavourings line includes: Mediterranean Spice Blend, a combination of olive oil, oregano, garlic, peppers and other classic Mediterranean herb flavours; Green Chilli, including several varieties of Capsicum flavours; Italian herbs, such as Rosemary and Basil; Smoked Chicken, incorporating a sweet, yet somewhat pungent taste; Sesame, introducing the subtle notes of the tropical, herbaceous seed; and Thai Spice, with a smooth character derived from the traditional Thai Seven-Spice seasoning.