flavour


Also found in: Dictionary, Thesaurus, Medical, Encyclopedia, Wikipedia.
Related to flavour: Natural flavour

flavor of the month

Something temporary. The phrase is often used to describe fleeting romantic relationships. I wouldn't get too attached to Katie, she's just Ralph's flavor of the month—they'll break up in no time. You change majors all the time, and biology is just the flavor of the month, trust me!
See also: flavor, month, of
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

flavour of the month

mainly BRITISH
COMMON If someone or something is flavour of the month, they are very popular at the moment. Note: `Flavour' is spelled `flavor' in American English. One minute you're flavour of the month, top of the bestseller charts, and the next minute you're forgotten. Filmstars seem to be interested in whatever cause is the latest flavour of the month. Note: People sometimes mention other periods of time such as year, week, or moment instead of month. Monetarism was the flavour of the year. Suddenly, he was flavour of the moment on both sides of the Atlantic. Note: These expressions are often used to suggest that the popularity of someone or something is unlikely to last long. Note: American ice cream parlours used to select a particular flavour of the month in order to encourage people to try different flavours of ice cream.
See also: flavour, month, of
Collins COBUILD Idioms Dictionary, 3rd ed. © HarperCollins Publishers 2012

flavour of the month

someone or something that enjoys a short period of great popularity; the current fashion.
This phrase originated in a marketing campaign in American ice-cream parlours in the 1940s, when a particular flavour of ice cream would be singled out each month for special promotion.
See also: flavour, month, of
Farlex Partner Idioms Dictionary © Farlex 2017

flavour of the ˈmonth

(especially British English) a person who is especially popular at the moment: If I were you, I’d keep quiet at the staff meeting. You’re not exactly flavour of the month with the boss at the moment.In the past, ice cream companies in the US would choose a particular flavour each month to advertise in their stores.
See also: flavour, month, of
Farlex Partner Idioms Dictionary © Farlex 2017

flavor of the month

A briefly prominent or popular person, product, or trend. The term originated in the 1930s in the ice cream industry, where a particular flavor of ice cream was promoted each month. Since the late 1900s, it has been used ironically to comment on a short-lived success of some kind. For example, “Their new album is the flavor of the month, but I doubt that it’ll survive.”
See also: flavor, month, of
The Dictionary of Clichés by Christine Ammer Copyright © 2013 by Christine Ammer
See also:
References in periodicals archive ?
The Dash Of team recommends the following flavours are must-have additions to a catering kitchen: Fried Red Onion, Smoke and Vanilla Custard.
Our 27th pick of the month are the different unique flavours of ice cream available in the UAE.
For example, when amyl acetate, which provides the dominate note of banana flavour, is distilled from actual bananas with a solvent, it is a natural flavour.
It goes by several names including hookah tobacco, maassel, narghile and argileh and comes in several flavours including fruity, minty, rich and creamy.
I'VE WON A PACKET: Helen Yendall, from Warwick, meets Gary Linekar after guessing the correct flavour of crisp
One of the most widespread flavour trends is the rise of exotic fruits.
Inspired by market leading cheese profiles, Synergy's Cheese Flavour Solutions are compatible with a range of popular bakery applications, including speciality breads, scones, bagels and muffins.
Flavour encapsulation is a popular, cost-effective method of delivering flavours in processed foods, which bundles the flavouring into discrete particles.
[ClickPress, Thu Apr 11 2019] As per a study by Fact.MR, the global market for flavour enhancers is likely to experience steady growth.
Whatever the food or drink--from snacks and sweets, to cheese and yogurt to ready meals and baked goods-getting the flavour of the finished product is critical if consumers are to keep coming back for more.
[ClickPress, Tue Nov 27 2018] Food and beverages industry is using a variety of flavours and is also increasingly investing in the research and development of new flavours.
Part II Flavour retention and release from the food matrix
Commenting on the discussions to acquire Cargill's global flavour business, Kerry Group Chief Executive Stan McCarthy said "Kerry is a leading global food ingredients and flavours provider and a leader in development and delivery of consumer preferred taste solutions.
Current and emerging trends in taste and flavour are resulting in new challenges and new opportunities for the industry.