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Related to flavour: Natural flavour

flavor of the month

Something temporary. The phrase is often used to describe fleeting romantic relationships. I wouldn't get too attached to Katie, she's just Ralph's flavor of the month—they'll break up in no time. You change majors all the time, and Biology is just the flavor of the month, trust me!
See also: flavor, month, of

flavour of the month

mainly BRITISH
COMMON If someone or something is flavour of the month, they are very popular at the moment. Note: `Flavour' is spelled `flavor' in American English. One minute you're flavour of the month, top of the bestseller charts, and the next minute you're forgotten. Filmstars seem to be interested in whatever cause is the latest flavour of the month. Note: People sometimes mention other periods of time such as year, week, or moment instead of month. Monetarism was the flavour of the year. Suddenly, he was flavour of the moment on both sides of the Atlantic. Note: These expressions are often used to suggest that the popularity of someone or something is unlikely to last long. Note: American ice cream parlours used to select a particular flavour of the month in order to encourage people to try different flavours of ice cream.
See also: flavour, month, of

flavour of the month

someone or something that enjoys a short period of great popularity; the current fashion.
This phrase originated in a marketing campaign in American ice-cream parlours in the 1940s, when a particular flavour of ice cream would be singled out each month for special promotion.
See also: flavour, month, of

flavour of the ˈmonth

(especially British English) a person who is especially popular at the moment: If I were you, I’d keep quiet at the staff meeting. You’re not exactly flavour of the month with the boss at the moment.In the past, ice cream companies in the US would choose a particular flavour each month to advertise in their stores.
See also: flavour, month, of
References in classic literature ?
Its tenderness and flavour, size and cheapness, were the themes of universal admiration.
I acknowledged that they were good, but they had a peculiar flavour, which I easily became accustomed to.
Both Montgomery and Moreau displayed particular solicitude to keep them ignorant of the taste of blood; they feared the inevitable suggestions of that flavour.
When we were sacking the city we respected him, and spared his life, as also his wife and child; so he made me some presents of great value--seven talents of fine gold, and a bowl of silver, with twelve jars of sweet wine, unblended, and of the most exquisite flavour.
For injuries ought to be done all at one time, so that, being tasted less, they offend less; benefits ought to be given little by little, so that the flavour of them may last longer.
On examining now, after many years, the residue of the feeling which was the outcome of the contact of our personalities, I discover, without much surprise, a certain flavour of dislike.
David Faux, thought he had achieved a triumph of cunning when he had associated himself in his brother's rudimentary mind with the flavour of yellow lozenges.
I think I taste that whey now--with a flavour so delicate that one can hardly distinguish it from an odour, and with that soft gliding warmth that fills one's imagination with a still, happy dreaminess.
My southern accent annoyed him; the degree of education evinced in my language irritated him; my punctuality, industry, and accuracy, fixed his dislike, and gave it the high flavour and poignant relish of envy; he feared that I too should one day make a successful tradesman.
There was a flavour and a relish to this small particle of food that under other circumstances it would have been impossible for the most delicate viands to have imparted.
It will be a bitter pill to her; that is, like other bitter pills, it will have two moments' ill flavour, and then be swallowed and forgotten; for I am not such a coxcomb as to suppose her feelings more lasting than other women's, though I was the object of them.
Fine, full flavour," he answered through shut teeth.
He had had his fill long ago of the noisy friendly parties at Highbank, with coasting, ice-boating, sleighing, long tramps in the snow, and a general flavour of mild flirting and milder practical jokes.
He solaces his imagination, too, by thinking of the many Chancellors and Vices, and Masters of the Rolls who are deceased; and he gets such a flavour of the country out of telling the two 'prentices how he HAS heard say that a brook "as clear as crystial" once ran right down the middle of Holborn, when Turnstile really was a turnstile, leading slap away into the meadows--gets such a flavour of the country out of this that he never wants to go there.
He had ambitions that were vaguely political, he described himself as a Whig, and he was put up for a club which was of Liberal but gentlemanly flavour.