flavor of the week


Also found in: Acronyms.

flavor of the week

Something temporary. The phrase is often used to describe fleeting romantic relationships. I wouldn't get too attached to Katie, she's just Ralph's flavor of the week—they'll break up in no time. You change majors all the time, and Biology is just the flavor of the week, trust me!
See also: flavor, of, week
References in periodicals archive ?
But though it may be the flavor of the week, Earth Island Institute's Associate Director Kevin Connelly has an advantage over all his guerrilla-marketing colleagues at other organizations: he's got years of experience in gorilla marketing.
The story is decidedly more mature than Tucker Shaw's Flavor of the Week or Susan Heyboer O'Keefe's Death by Eggplant, this reader was reminded of the films Chocolate and Big Night as the aromas of Rome wafted off the pages.
On the options front, pessimism is the flavor of the week, judging from an SOIR reading of 0.
Marquez, though, makes it clear that Fizzy Fruit isn't just trying to be the flavor of the week in the world of kid's food.
Chairman, based on media reports, "corporate tax shelters" are the flavor of the week, attracting attention and in some instances triggering overreaction in terms of the size and significance of the problem.