In a creative twist for out-of-home (OOH), Toyota crafted market-specific Greater Than messaging such as: Highways > Subways (NYC), Adrenaline > Caffeine (Seattle), Wicked > Good (Boston), Vanity > Modesty (Miami), Me Time > On Time (New Jersey), and Doin > Fixin To
I also learned a new abbreviation that I don't plan to use in my charting: FTD (Fixin to
Die), definitely the patients in need of the Rapid Response Team!
He could have made a clean exit with the $2 million, but instead, after telling his wife, "I'm fixin to
go do something dumbern hell but I'm goin' anyways," returns to save the last survivor of the drug deal shootout he had stumbled upon.
And in the dream I knew that he was goin on ahead and that he was fixin to
make a fire somewhere out there in all that dark and all that cold and I knew that whenever I got there he would be there.
Cynthia Bernstein's chapter ("Grammatical features of Southern speech: yall, might could, and fixin to
") explores three grammatical features which she says are "uniquely Southern," namely yall, might could, and fixin to
Who will of been bound to be fixin to
get around to that.