at first blush

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at first blush

Upon first seeing or considering something. At first blush, I thought the house was great, but the inspector's list of problems changed my opinion. The contract did seem favorable at first blush, but it eventually cost me a lot of money.
See also: blush, first
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

at first blush

Also, at first glance or sight . When first seen. For example, At first blush we thought it was an elegant restaurant, but it soon became obvious that it was hardly the place for a special dinner , or At first glance the contract looked just fine. All three phrases date from the 1300s. The noun blush is used with the obsolete meaning "glimpse" or "momentary view" and in this idiom has nothing to do with showing embarrassment. Also see love at first sight.
See also: blush, first
The American Heritage® Dictionary of Idioms by Christine Ammer. Copyright © 2003, 1997 by The Christine Ammer 1992 Trust. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

first blush, at

Without prior knowledge; at first glance. The earliest use of this expression dates from the sixteenth century, when blush meant not a reddening of the cheeks with embarrassment but “glimpse.” Thus, “Able at the first blushe to discearne truth from falsehood,” wrote Philip Stubbes (The Anatomie of Abuses, 2:7) in 1583.
See also: first
The Dictionary of Clichés by Christine Ammer Copyright © 2013 by Christine Ammer
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References in periodicals archive ?
At first blush it's hard to reconcile this concern with the recent stellar performance of our major banks.'
"At first blush, it may seem reasonable that a private business should be able to refuse service to anyone it chooses," Spencer wrote.
The novel opens with what at first blush appear to be a simple home invasion, but it quickly appears that there is more to it than that: The home in question is Lena and Jared's, and the outcome is horrific: Two of the intruders are killed, Jared nearly so.
So it is a matter of life and death, a bit" Sir Ian McKellen "Sometimes you do need a kick up the bum, and I think I did"Sports presenter Clare Balding, whose mother told her she was putting on too much weight "At first blush this is dystopian science fiction, unworthy of a democracy like ours.
Although at first blush these features seem to suggest that Bunostegos was an evolutionarily advanced pareiasaur, it also had many primitive characteristics.
It is interesting to note that while the interaction between the deer and bears seems relaxed at first blush, the posture of both the buck and sow indicate they are on alert.
And its engineering team used computer-aided design software to design them, a job harder than it might look at first blush.
At first blush, Marina and the Diamonds' sophomore effort seems to be taking the Welsh ingenue in a new musical direction, but under the snappy beats and synthesizers Electra Heart has the same blazingly confrontational soul--just in a more polished pop package.
The story seemed implausible at first blush, according to an assistant prosecutor who tried the case, because the SUV was equipped with an anti-theft device that makes "stealing the vehicle virtually impossible."
At first blush, CNOOC's billion bid for Nexen seemed like a sign that China is ready to go on a buying spree in Canada's oil patch.
Editor replies: At first blush many of the items in The Other Six Days column seem in poor taste.
"At first blush, Exhibition Place might be a little bit more compelling, simply because it's got a lot of infrastructure for meetings, conventions and entertainment that already exist there," said Alan Feldman, a vice president with MGM.
She said: "It is a book about somebody who appears to be at first blush a rather boring bloke, and you think 'Why are we reading about a very boring bloke?' but gradually as the book goes on you realise that this boring bloke who has presented himself in that way doesn't actually know very much about himself and gradually he's revealed to be far from that but to be somebody quite different and I think one of the things the book does is talk about the humankind.
Stefan Noll, the general manager of the resort, said, 'At first blush, the price point for this package is remarkable - seemingly accessible only to celebrities or royalty.
At first blush, the exponents of Islamic finance certainly have a bullet-proof argument-that the reckless risk-taking and bad decisions that tipped global banking into meltdown could not happen under the wise leadership of the Shariah sector.