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at first blush

Upon first seeing or considering something. At first blush, I thought the house was great, but the inspector's list of problems changed my opinion. The contract did seem favorable at first blush, but it eventually cost me a lot of money.
See also: blush, first

at first blush

Also, at first glance or sight . When first seen. For example, At first blush we thought it was an elegant restaurant, but it soon became obvious that it was hardly the place for a special dinner , or At first glance the contract looked just fine. All three phrases date from the 1300s. The noun blush is used with the obsolete meaning "glimpse" or "momentary view" and in this idiom has nothing to do with showing embarrassment. Also see love at first sight.
See also: blush, first

first blush, at

Without prior knowledge; at first glance. The earliest use of this expression dates from the sixteenth century, when blush meant not a reddening of the cheeks with embarrassment but “glimpse.” Thus, “Able at the first blushe to discearne truth from falsehood,” wrote Philip Stubbes (The Anatomie of Abuses, 2:7) in 1583.
See also: first
References in periodicals archive ?
The story seemed implausible at first blush, according to an assistant prosecutor who tried the case, because the SUV was equipped with an anti-theft device that makes "stealing the vehicle virtually impossible.
At first blush, CNOOC's billion bid for Nexen seemed like a sign that China is ready to go on a buying spree in Canada's oil patch.
Editor replies: At first blush many of the items in The Other Six Days column seem in poor taste.
At first blush, Exhibition Place might be a little bit more compelling, simply because it's got a lot of infrastructure for meetings, conventions and entertainment that already exist there," said Alan Feldman, a vice president with MGM.
She said: "It is a book about somebody who appears to be at first blush a rather boring bloke, and you think 'Why are we reading about a very boring bloke?
Stefan Noll, the general manager of the resort, said, 'At first blush, the price point for this package is remarkable - seemingly accessible only to celebrities or royalty.
At first blush, the exponents of Islamic finance certainly have a bullet-proof argument-that the reckless risk-taking and bad decisions that tipped global banking into meltdown could not happen under the wise leadership of the Shariah sector.
Those who have admired Buffet's support for the estate tax and opposition to the unfairness of the payroll tax, both of which are against his own self-interest, are puzzled by his unqualified defense of Goldman and Moody's, which at first blush seems to be motivated by a desire to protect his own pocketbook.
It explores the purpose and promise of more effective engagement of those stakeholders who--at first blush, at least--appear to express the deepest resistance to the productivity agenda: faculty.
It's that cycle of hope and the disappointment that frequently follows when the first blush of enthusiasm for a new innovation or product was based solely on "hope and hype.
Celebrate the holidays with tangy, refreshing beverages from First Blush.
At first blush this looks like a classic case of the right hand not knowing what the left hand is doing," says Sen.
At first blush, it might seem odd to look for guidance on the subject of cost shifting for nonparties (and especially cost shifting of attorney time) in Zubulake.
At first blush, the rules concerning fringe benefits seem straightforward.