false advertising


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false advertising

1. In advertising, the act of making inaccurate claims about a product. If the ads say that a certain product is supposed to be able to do everything under the sun, it's probably false advertising.
2. By extension, in online dating, the act of falsely representing oneself, typically by posting misleading pictures of oneself or otherwise making false claims about oneself. He looked nothing like his Tinder picture—it was total false advertising!
See also: advertising, false